NEW YORK – On Tuesday, June 23, the fast-casual Greek restaurant, The Gyro Project, officially opened its doors to its newest location at 1260 Lexington Avenue on Manhattan’s Upper East Side.
This opening marked another major milestone in the brand’s rapid expansion throughout New York City and the Tri-State area.
To celebrate the Upper East Side debut, The Gyro Project hosted a ribbon cutting ceremony at 1 PM that day, where founders George Tenedios & Spiro Kokkosis were in attendance, as well as Fr. Evagoras Constantinides, the Greek Orthodox Archdiocese of America’s Director of Special Events.
The new Upper East Side restaurant spans approximately 1,800 square feet and features seating for 30 guests, offering a welcoming dine-in experience alongside takeout and delivery service.
The menu includes fan-favorite items such as classic gyro pita wraps (chicken, pork, and beef/lamb), hearty platters served with rice, salad and pita, traditional mezedes like tzatziki and hummus, loaded Greek fries, and the brand’s signature Greek frozen yogurt.
A gyro from The Gyro Project. (Photo: Courtesy of The Gyro Project)
The Upper East Side location will also introduce The Gyro Project’s highly anticipated rotisserie chicken to New York City for the first time. Already a customer favorite at the brand’s flagship New Jersey location, the family-style rotisserie chicken serves approximately three to four people and offers guests a convenient, flavorful option for family dinners, group gatherings, and take-home meals.
Founded by childhood friends and restaurateurs George Tenedios and Spiro Kokkosis, The Gyro Project was created to fill a void for high-quality Greek cuisine in New York and New Jersey.
Since debuting its first location in Fort Lee, New Jersey in July 2023, the brand has built a loyal following for its signature pita wraps, mixed grill platters, mezedes, specialty fries, and Greek froyo – all rooted in authentic recipes and bold Mediterranean flavors.
“We’re excited to bring The Gyro Project to the Upper East Side and continue expanding throughout New York City,” said George Tenedios, co-owner of The Gyro Project.
“The neighborhood has such a strong sense of community, and we’re looking forward to introducing residents to our authentic Greek flavors while also debuting our popular rotisserie chicken in the city for the very first time.”
The Gyro Project was founded by childhood friends and restaurateurs George Tenedios and Spiro Kokkosis. (Photo: Courtesy of The Gyro Project)
As the brand continues its rapid expansion, The Gyro Project remains committed to delivering high-quality Greek cuisine in a fast-casual format that blends tradition with a contemporary dining experience.
The Upper East Side opening marked the brand’s ninth overall location since its original store opened in Fort Lee, New Jersey in July 2023. Recent openings have included Northvale, NJ (April 2026), Murray Hill (February 2026), Garment District (November 2025), Midtown East (September 2025), Taverna by The Gyro Project at Hudson Yards (August 2025), Upper West Side (April 2025), and Junction at Gateway Center in Newark, NJ (March 2025).
With expansion still on the horizon, The Gyro Project revealed how it plans to open additional New York City locations in Union Square, Times Square, and Hell’s Kitchen as it continues to grow its footprint throughout Manhattan.
The Gyro Project at 1260 Lexington Avenue in Manhattan will be open daily from 10 AM to 11 PM, serving lunch and dinner.
For more information, visit www.thegyroproject.com or follow @thegyroproject on social media.
