Los Angeles-born yogurt café, bar and lifestyle brand Go Greek Yogurt is set to make its UK debut this July, opening its first London site on South Molton Street.
The fast-casual brand, which is built around authentic Greek yogurt and Mediterranean-inspired eating, will launch from a 620 sq ft site featuring a made-to-order yogurt bar, self-service frozen yogurt machines and indoor and outdoor seating.
The venue will be designed in Go Greek Yogurt’s signature blue-and-white aesthetic, with Mediterranean-style tiling and natural wood accents throughout.
The menu will centre on imported Greek yogurt made using traditional recipes, with classic and frozen yogurt bowls available in flavours including Plain Tart, Greek Honey and Chocolate. Customers will be able to customise bowls with toppings including fresh fruit, berries, nuts and seeds.
The brand will also offer vegan options, savoury yogurt bowls and yogurt-based smoothies. Savoury bowls will feature ingredients such as avocado, Persian cucumbers, Serrano chilli peppers, grape tomatoes and Kalamata olives.
Go Greek Yogurt said its offer is focused on nutrient-dense, functional food, with yogurt that is rich in protein, probiotics, calcium and vitamin B12, while being lower in sugar and carbohydrates than many conventional yogurts.
The London opening marks the next stage of the brand’s international expansion. Go Greek Yogurt was founded in Los Angeles in 2012 by Tanja Murgel-Subotic, her husband David Subotic and business partner Jonathan Williams.
The concept was inspired by Murgel-Subotic’s time living in Greece and her ambition to bring the country’s focus on natural ingredients, community and mindful eating to the US.
The business now operates more than 20 locations across the US and the Middle East and plans to grow to 50 sites globally by 2027. Its latest franchise opening in New York City in April 2026 attracted queues around the block and gained traction on social media.
Go Greek Yogurt has also built a celebrity following, with Blake Lively, Gigi Hadid, Jennifer Aniston and the Kardashians among those linked with the brand.
Go Greek Yogurt co-founder Tanja Murgel-Subotic said the London launch was a “long-held ambition” for the business.
“We are thrilled, excited, and deeply honoured to be entering the European market with the launch of our first store in London,” she said.
“This moment has been made all the more meaningful by how close it brings us to the origins of our craft in Greece.
“We are excited to watch Go Greek take root within the European community, starting in London, and we look forward to growth across a continent where yogurt is already woven so beautifully into daily life and culture.”
Sign up here to get the latest grocery and food news each morning
