ATHENS – Greece was calling, so Joe and The Juice answered! After weeks of teasing their upcoming opening, Joe and The Juice has officially touched down in Athens, providing delicious, made-to-order fresh drinks to juice lovers in Greece.
Their store opened at Kanari 24, in Kolonaki on May 7, and has already become a popular spot for Greeks excited to try out the international Danish juice and coffee chain – and those visiting Greece, who already know and love the brand.
On their opening day, eager to meet their Greek customers, Joe and The Juice in Athens even gave away complimentary juice and smoothies for the first 50 people who stopped by the new location.
According to a post on their social media, the team behind the Danish Juice company revealed: “We didn’t want our first campaign in Athens to feel staged – we wanted it to feel familiar.”
“Fresh fruit on the corner, warm afternoons, people passing by, juice in hand and the city moving around us,” the post read.
“Some things just feel right from day one.”
A ribbon cutting for the new Joe and The Juice store in Athens. (Photo: @joeandthejuicegreeece, Instagram)
With fresh fruit, sunny streets and delicious juice and coffee available on the go, the store’s opening comes just in time for summer.
The Joe and The Juice website further explained how the 235 square meter store has been designed to “reflect the energy and pace of the city,” while offering freshly prepared juices, coffee and sandwiches in a setting built for both speed and experience.
“The opening is made in partnership with franchise partner Kraveit and represents the first step in JOE’s expansion in Greece,” a statement on their website read.
“A second store is already planned in Glyfada, with further expansion planned as JOE continues to build its presence in the Greek market.”
“Greece is expected to become an important growth market for JOE in the years to come. Looking ahead, JOE & THE JUICE also sees potential beyond Athens, including expansion to popular island destinations.”
With Greece being put on the map, this reflects Joe and The Juice’s strong international growth and presence across key urban and lifestyle-driven markets.
