In July 2007, the company Lifenet was established, after originally entering the Greek market in August 1993.
In the beginning it was primarily active in the field of life insurance, as well as individual and group risk coverage, and also offered specialized insurance solutions of every kind. In January 2004, the company expanded its activities into services related to financial intermediation, the provision of credit in cooperation with reliable financial institutions, as well as consulting and financial services.
When Lifenet was established in 2007 it expanded into civil contract brokerage – real estate brokerage – thus creating a fully integrated network with the sole purpose of providing immediate and reliable service to its clients.
Its guiding principle has always been the excellent service of the insured public, backed by 20 years of consistency and expertise.
Ioannis Oikonomidis is the owner of Lifenet Ltd. – which now includes Lifenet Luxury. He is also a real estate and property services and insurance agent in Greece. The National Herald recently spoke to him, seeking his insights into real estate there.
TNH: Lifenet has recently expanded through Lifenet Luxury. Could you describe the main services your company offers today and how you position yourselves within the evolving landscape of the real estate and investment market in Greece?”
Ioannis Oikonomidis: Lifenet Luxury represents an important step forward for us, as through it we expanded our activity into the field of integrated luxury living and tourism services, putting into practice 35 years of experience.
I would, of course, also like to publicly thank my partners, Mario Kapotsis and Grigoris Kapetanakis, for the original idea and their valuable contribution to implementing this project.
Today, our company offers a broad range of services through a unified and functional platform for the client, covering bookings for private accommodations, yachts, premium vehicles, and selected real estate, providing personalized solutions tailored to the needs of each interested party.
We place particular emphasis on creating unique high-standard travel experiences, offering VIP transportation services, as well as designing exclusive events and experiences.
Our philosophy is based on personalized service, absolute discretion, and the creation of a comprehensive high-level experience, where every service functions complementarily, aiming to provide real value and comfort for the modern client.
TNH: How has the company responded to recent developments?
Ioannis Oikonomidis: Our positioning within the evolving landscape of the Greek real estate and investment market is strategic and adaptive.
We closely monitor market trends, which in recent years have been characterized by increased demand for quality properties, especially in the sectors of luxury residences and tourism investments. At the same time, there has been a continued, though milder, rise in sales and rental prices, with estimates converging around growth rates of 4% to 7% nationwide.
Buyers, whether private individuals or investors, now place particular emphasis on construction quality, energy efficiency, and property location. In this context, Greece continues to be a particularly attractive and secure investment destination, thanks to its diverse natural landscape, mild climate, and abundant sunshine throughout the year.
Within this environment, we focus on selecting high-value properties with strong prospects, emphasizing both location and long-term investment returns. At the same time, we combine our experience in luxury lifestyle services with a comprehensive client-support model, from property selection to the overall management of the experience.
TNH: For members of the Greek-American community interested in real estate investments or lifestyle opportunities in Greece, what opportunities do you see today, and how can they approach the market safely and confidently?”
Ioannis Oikonomidis: The Greek real estate market remains a safe haven for Greek and foreign investors seeking stable and reliable returns. In fact, from 2002 to 2025, total investments by foreign investors in the country reached approximately €17 billion, according to data from the Bank of Greece.
The Attica market today is characterized by three main trends: predictability and relative stability, a strengthening presence of investors from the United States in the ultra-luxury property sector, and increased interest from digital nomads and high-income retirees.
A decisive role in shaping this picture has been played by the relatively attractive property prices, as well as the fact that Greece, as a member of the Eurozone, offers investors an increased sense of security.
A key factor for affluent buyers remains investment return, with real estate now being viewed primarily as an investment tool rather than merely a means of owner-occupation.
The Greek-American community is showing particular interest, investing in Greece with location as the main criterion. Demand for customized residences is also increasing, as a significant percentage of buyers choose to design their property from scratch. Coastal properties remain the dominant category of interest, with higher purchase costs but also greater investment returns.
TNH: How should Diaspora Hellenes proceed?
Ioannis Oikonomidis: Approaching the market can be done through a professional broker who provides comprehensive services related to real estate transactions. Lifenet offers a full range of support, including property valuation services, a legal department specializing in the Golden Visa process, civil engineering support, and construction services. It has an experienced team of partners aimed at providing comprehensive solutions at every stage of the buying and selling process.
