The video explaining the name Boreal has been shared on YouTube by Renault on their official global channel. In this short video, Sylvia Dos Santos, Head of Appellations Strategy, Renault Marketing Department, explains the origin of the name Boreal for the seven-seater version of the Duster C-segment SUV. She starts by mentioning that at Renault, the names of their vehicles are divided into three categories.
These categories are: Saga names, Icon names, and New names. The first category of Saga names includes the names of the cars which have been around for decades with the brand, like Clio, Megane, and others. Meanwhile, the Icon names include names which were introduced recently but have now become very famous, like Duster, Renault 5, and others.
As for the New names category, these are the names which are being used by the brand for the first time. The list of the new names of the brand includes: Austral, Rafale, Arkana, and Kardian, along with some more. She then adds that the name Boreal falls in the third category.
Santos, in the video, explains that the name Boreal has deep meaning and it is a word which exists in French. She adds that Boreal is derived from the word Boreas, which is also the name of the god of wind in Greek mythology. Additionally, it is also derived from the Latin word borealis, which means “North Wind.” The Head of Appellations Strategy also highlighted that it resonates with polar auroras we all know as Aurora Borealis.
She added that the name Boreal ties in with the overall philosophy of this seven-seater SUV, which has been designed for outdoor adventures. Santos also stated that the name Boreal features strong consonants such as b, r, and l, and this name perfectly embodies their future C-segment SUV.
The upcoming Renault Boreal, as mentioned, will most likely be launched before the end of this year or by early 2026. Renault will first launch the five-seater Duster in the country, as it has been in the works for a long time. Both the new Duster and Boreal will feature Y-shaped LED DRLs and get LED headlights, an illuminated Renault logo, chunky wheel arch claddings, C-pillar-mounted door handles, and Y-shaped LED taillights.
On the inside, they will come with a 10.1-inch touchscreen infotainment system, a 7-inch digital instrument gauge cluster, a flat-bottom steering wheel, automatic climate control, and an Arkamys premium audio system.
Also, the top-of-the-line variants could be offered with ADAS Level 2, with features like adaptive cruise control, lane assist, and others. As for the powertrain options, the Boreal could get a strong hybrid engine, which will make around 155 bhp, and a mild hybrid 1.2-litre engine with 140 bhp.
