Published on
September 6, 2025
At the 2025 Network Forum in Norway, Greece was highlighted as a top travel destination, fueled by growing interest from countries like Poland, Spain, Austria, Portugal, and the UK. The event provided a platform for the Greek National Tourist Office (GNTO) to showcase the country’s rich culture, stunning landscapes, and world-renowned islands. With increased visibility and strong partnerships forged during the forum, Greece’s appeal continues to soar, making it a premier choice for travelers from across Europe. The surge in demand reflects the country’s enduring charm and the effective promotional strategies presented at the event.
Greece: A Premier Travel Destination for Norwegians
Greece has long been a favorite destination for Norwegian travelers, and the demand continues to soar in recent years. As a top holiday hotspot, Greece attracts visitors from all over the world, with Norwegians drawn to the country’s rich cultural heritage, beautiful landscapes, and world-renowned islands. The growing interest in Greece was once again evident at the Network Forum, which took place from August 26 to 29, 2025, in Bergen, Trondheim, and Oslo, Norway. Organized by Antor Norway (Association of National Tourist Offices), the forum provided a key platform for the Greek National Tourist Office (GNTO) Scandinavia to engage with industry professionals and showcase Greece’s offerings.
Strengthening Ties with the Norwegian Tourism Industry
The event saw the GNTO actively participate in promoting Greece as a premier travel destination. By attending the Network Forum, the GNTO sought to bolster its relationship with the Norwegian tourism industry, emphasizing the growing demand for Greek travel experiences. The forum attracted representatives from various sectors of Norway’s tourism industry, including major travel agencies, airlines, destination management companies (DMCs), and media outlets, offering an opportunity for Greece to enhance its visibility and highlight the diverse range of experiences it offers to Norwegian tourists.
Collaborating with Key Global Tourism Partners
The Network Forum also saw the participation of several national tourism organizations, reflecting the international reach of the event. Representatives from countries such as the Czech Republic, Poland, Spain, Austria, Portugal, the UK, and Estonia were in attendance, making it a truly global event. This provided an opportunity for Greece to forge partnerships with other destinations and share best practices, further reinforcing its position as a top destination within the European tourism market.
In particular, Greece’s strategic emphasis on sustainability and experiential tourism resonated strongly with attendees. The Greek tourism sector has made considerable strides in recent years to offer more eco-conscious and authentic experiences for visitors. This aligns perfectly with the evolving preferences of Norwegian travelers, who increasingly seek out destinations that provide unique, enriching experiences rather than just traditional tourist attractions.
Promoting Experiential Tourism and Sustainability
One of Greece’s key selling points is its commitment to sustainability, which has become a top priority in the global travel industry. With an increasing number of travelers looking for eco-friendly destinations, Greece’s focus on green tourism initiatives sets it apart. Efforts to promote sustainable travel, conservation of natural landscapes, and responsible tourism practices have gained significant traction, particularly among Norwegian tourists, who place a high value on environmental responsibility.
Moreover, Greece’s offerings in experiential tourism cater to the growing demand for authentic, immersive travel experiences. From the ancient ruins of Athens to the sun-soaked shores of Crete, the country’s rich history and culture provide a treasure trove of opportunities for exploration. For Norwegian tourists, this means they can dive deeper into the local culture, traditions, and cuisine, engaging with the destination in a meaningful way. Whether it’s sailing around the picturesque islands, hiking through the rugged mountains, or tasting traditional Greek food, there is something for everyone in Greece.
A Successful Forum and Prize Draw
The Network Forum concluded on a high note, with a prize draw that added excitement to the event. Two lucky representatives from travel agencies won a three-day stay on the famous Greek islands of Santorini and Poros. These destinations, known for their stunning beauty, crystal-clear waters, and charming villages, are particularly popular among Norwegian tourists seeking a relaxing yet culturally rich vacation experience. The prize draw not only highlighted Greece’s appeal but also showcased its diverse array of destinations, ensuring that Greece remains at the forefront of travelers’ minds.
This initiative is part of the GNTO’s broader communication strategy to strengthen its position in the global tourism market. By fostering partnerships with local tour operators and creating unique promotional opportunities, Greece aims to continue attracting travelers from all corners of the world, including Norway. The focus on experiential tourism, sustainability, and the country’s diverse offerings ensures that Greece remains a top destination for years to come.
Looking Ahead: Greece’s Continued Appeal to Norwegian Travelers
As travel trends continue to evolve, Greece’s appeal to Norwegian tourists is unlikely to diminish. The country’s focus on sustainability and experiential tourism has positioned it as a leader in the global tourism industry. Whether it’s the ancient wonders of Athens, the idyllic islands of the Aegean, or the Mediterranean’s sunny beaches, Greece offers a wealth of experiences that meet the desires of today’s discerning traveler.
At the 2025 Network Forum in Norway, Greece’s status as a top travel destination was further solidified, with countries like Poland, Spain, Austria, Portugal, and the UK driving the growing demand. The forum allowed the Greek National Tourist Office (GNTO) to strengthen ties with the tourism industry, showcasing Greece’s cultural richness and stunning landscapes. This surge in interest highlights Greece’s continued appeal as a premier travel choice for European travelers.
In conclusion, Greece’s active participation in the Network Forum reflects its ongoing efforts to strengthen ties with Norway’s tourism industry and raise awareness of its diverse offerings. With a focus on sustainability, experiential tourism, and unique cultural experiences, Greece continues to captivate the hearts of Norwegian travelers. Through partnerships and promotional campaigns, the GNTO aims to ensure that Greece remains one of the most sought-after destinations for years to come.
