As summer fades in the Northern Hemisphere, many of us who’ve recently returned from Greece find ourselves reminiscing about sunlit shores, azure seas, and the warmth of the Mediterranean. But never fear, for those in the Southern Hemisphere, the season of sun-soaked days and balmy nights is just around the corner, and UK based fashion brand ‘Oh Polly’ is here to help you get beach-ready in style.
Oh Polly has just launched a new swimwear collection, evoking the spirit of Greece and other iconic beach destinations worldwide. This collection, featuring pieces named after picturesque Greek islands, offers a wardrobe full of wanderlust and style. From the allure of the Aegean to the glamour of global beaches, this range is packed with bikinis, swimsuits, and beachwear that capture the magic of summer.
Greek Island Glamour
The collection draws inspiration from Greece’s scenic islands, with each piece named after a famous location. Slip into the Naxos Scoop Neck Bikini Top or the Icaria Hardware Detail Full Bikini Bottoms, and feel as though you’re sunbathing along the shores of these breathtaking islands. The collection also boasts the Syros Ruched Cut-Out Swimsuit and the Mykonos Keyhole Detail Bikini Top, letting you carry a piece of Greece wherever you go.
Beyond Greece, Oh Polly has extended its inspiration to other famous beach spots, from the romantic Italian coastlines of Sorrento and Positano to the timeless charm of Capri and Sicily. This collection celebrates global summer destinations, with items named after tropical havens such as Malibu, Rio, Santa Monica, and Formentera.
Whether you’re after classic elegance or a cheekier look, there’s something for everyone. With flattering cuts and bold designs, Oh Polly’s swimwear ensures that you’ll find the perfect fit, ready to turn heads at the beach or poolside.
From the Beach to the Bar
Oh Polly’s latest collection isn’t just about swimwear; it’s a complete beach-to-bar look. From sleek swimsuits and bikinis to stylish sarongs and cover-ups, you’ll find pieces that effortlessly transition from sunbathing to socialising. With minimalist bikinis, statement one-piece swimsuits, and semi-sheer ombré cover-ups inspired by striking sunsets, the collection is a blend of timeless shapes and new, contemporary silhouettes that you’ll want to pack for every holiday.
Oh Polly: The Brand and Its Story
Oh Polly isn’t just another fashion brand; it’s one with a heart and a story. Rapidly growing and selling internationally, this UK-based brand was born from a desire to make a difference. Founders Claire Henderson and Mike Branney initially started selling on eBay, intending to fund their charity work in Cambodia. Their non-profit, The Brannerson Foundation, supports underprivileged communities in Cambodia, and the success of their online sales allowed them to make an impact in ways they hadn’t imagined.
Starting from eBay, they quickly recognised the power of social media and launched an Instagram account that soon became the backbone of their brand. Oh Polly’s social-first model quickly caught on, and today, they’re one of the most-followed UK clothing brands on social media, with over 8 million followers across platforms.
The brand’s journey hasn’t been without challenges. Early on, according to the founders, a supplier they trusted took off with £30,000—every penny they had at the time. But their resilience paid off, and they pressed on, believing in their mission and vision. Now, Oh Polly has offices across the globe, with headquarters in Glasgow and Liverpool, and a presence in Los Angeles, Dhaka, and Guangzhou. The company directly employs over 1,500 people worldwide, with 350 in the UK alone, ships internationally, and is among the UK’s fastest-growing fashion brands.
The brand doesn’t just focus on clothing; it also continues its charity work through the Brannerson Foundation. Oh Polly remains deeply connected to its philanthropic roots, working to provide educational opportunities and essential support to communities in Cambodia.
So, whether you’re preparing for an Australian summer or dreaming of your next European getaway, Oh Polly’s swimwear collection brings a slice of paradise to you.
Explore the range, discover your perfect fit, and get ready to turn up the heat with Oh Polly’s latest styles inspired by Greece and beyond.
Shop the Oh Polly Swimwear Range here.
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