Netherlands And Belgium Put Greek Destinations In The Spotlight Through A Deep Dive Into The Country’s Most Authentic And Undiscovered Corners

Greece is making waves in the Netherlands and Belgium as it is showcased across prominent media platforms, highlighting the country’s authentic experiences, rich cultural heritage, and stunning natural landscapes. From Santorini’s hidden treasures to the dynamic city life of Thessaloniki and the cultural richness of Volos and Pelion, these features offer travelers in both countries a fresh perspective on Greece’s diverse offerings, encouraging them to explore beyond the well-known tourist spots and discover the true essence of the Mediterranean.

A series of familiarization trips (press and fam trips) recently organized by the GNTO Netherlands have successfully showcased the authenticity, gastronomy, natural beauty, and cultural richness of select Greek destinations across leading Dutch and Belgian media outlets. The trips have allowed journalists, bloggers, and influencers to explore lesser-known corners of Greece, while presenting the destinations’ hidden treasures to the international audience.

One of the standout features from the familiarization trips was an extensive article published on Mediterraneanonmymind.nl, a well-known Dutch blog that dedicated an entire post to Athens and the Athenian Riviera. This article highlighted the urban culture, rich history, and dynamic city life that make Athens an ideal destination for a cultural city break. The blog detailed the unique blend of ancient monuments and modern attractions that characterize the Greek capital. From the Acropolis to the vibrant Plaka district, the article painted a comprehensive picture of what a trip to Athens offers, encouraging travelers to immerse themselves in the city’s timeless beauty and thriving atmosphere. Due to the success of this feature, it is scheduled for republishing in September on Linda.nl, one of the Netherlands’ most popular lifestyle and women’s platforms, ensuring even greater exposure.

Further showcasing Greece’s diverse offerings, the lifestyle platform DailyNonsense.nl took its followers on a journey through Santorini, emphasizing the island’s authentic and lesser-known experiences. Through a mix of articles and Instagram reels, the platform highlighted the affordable side of Santorini, offering practical suggestions for tourists seeking to explore beyond the well-trodden paths. The content focused on local cooking classes, secret beaches, picturesque villages, and scenic hiking trails. The coverage aimed to give a more intimate and personal view of the island, promoting local experiences that are often overlooked by mainstream tourism. The trip was made possible with the support of the Municipality of Santorini, allowing the team to capture Santorini’s hidden gems and offer an alternative perspective to its well-known tourist spots.

Meanwhile, the Dutch Instagram account @Grieksblauw, which is dedicated to promoting Greece to the Dutch public, flooded social media with stunning images from the Volos and Pelion region. The account, beloved by its Dutch followers, shared visually striking content showcasing the area’s breathtaking landscapes, rich culture, outdoor activities, and local cuisine. The account’s followers were treated to a first-hand look at the charm of traditional Greek villages, the natural beauty of the region’s coastline, and the alluring appeal of its forests and mountains. The trip, organized in collaboration with the Municipality of Volos, provided a comprehensive view of the region, featuring visits to traditional tsipouradikas (local tavernas), the Athanasakeion Archaeological Museum, and the historical Pelion train. Volos’ coastal zones were explored, with sea excursions to hidden caves and secluded beaches that showcased the region’s untapped natural resources. Additionally, the experience included local gastronomy lessons at a traditional farm, further immersing visitors in the region’s culinary culture.

This promotion of Greek destinations doesn’t end there. The Belgian market will also have a taste of Greece’s allure through the pages of Weekend Knack, a popular Belgian lifestyle magazine. The magazine is planning a feature on Thessaloniki, Greece’s second-largest city, focusing on its modern cultural identity and vibrant gastronomy scene. The article, part of a press trip organized with the Thessaloniki Tourism Organization (TTO), will delve into the city’s exciting culinary offerings, from its celebrated street food to its traditional dishes. The feature will highlight Thessaloniki’s combination of historical charm and contemporary vitality, encouraging travelers to explore its bustling streets, cultural venues, and exceptional food scene.

Moreover, as part of this press trip, the travel editor from Weekend Knack will visit Halkidiki, a region known for its pristine beaches and natural beauty. Halkidiki is a perfect destination for both relaxation and adventure, with its crystal-clear waters, scenic mountains, and charming villages. The feature will emphasize the region’s inexhaustible natural and cultural wealth, giving readers a taste of its serene and picturesque landscapes. Halkidiki’s unique blend of beaches, forests, and ancient history makes it a hidden gem within Greece, offering both tranquility and adventure for those willing to venture off the beaten path.

These familiarization trips have created a powerful platform to promote Greece as a multifaceted destination with something to offer all types of travelers. Whether it is the urban culture and historical grandeur of Athens, the local experiences of Santorini, the cultural riches of Thessaloniki, or the unspoiled beauty of Volos and Pelion, Greece’s diverse offerings are being celebrated and shared through prominent digital and print media outlets across the Netherlands and Belgium. These features not only attract tourists but also foster a deeper appreciation for Greece’s rich heritage, diverse landscapes, and authentic cultural experiences.

Greece is being highlighted across leading Dutch and Belgian media, showcasing its rich culture, hidden gems, and unique travel experiences. From Santorini to Thessaloniki, these features reveal the diverse and authentic side of Greece for travelers to explore.

As these articles and social media posts continue to unfold, Greece’s position as a top European destination is strengthened, and international tourists are encouraged to explore beyond the typical tourist routes to discover the country’s many hidden treasures. These familiarization trips have proven to be an essential tool in making Greece more accessible and appealing to a global audience, boosting both tourism and the economy.

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