ATHENS, GR – On Friday, November 14, MeaDea by Theo debuted its latest collection titled ‘Inspired by the Ancient Olympics – The True Flame & The Origin of Light’ for Athens Fashion Week, 2025. It was presented under the divine creative umbrella of TheaMou (‘Θεά Μου’) – My Goddess.
MeaDea by Theo founder Sam Stathis described the vision: “Women are the Goddess and the Warrior – elegance with power, creation with purpose.”
Rooted in Greek heritage and inspired by ‘the first spark of creation’, MeaDea by Theo transforms ancient symbolism into a forward-facing modern form, honoring Greece’s timeless spirit, while igniting the Light of Beginnings into the future of global fashion.
The launch also activated Operation PAME (‘Πάμε’ – “Let’s Go!”) – a cultural movement inviting Hellenes and Philhellenes worldwide to revive the flame of unity, the light of love and wisdom.
Through fashion, TheaMou and MeaDea by Theo connect the global community with the ‘Φως του Αληθινού’ (‘Phos tou Alithinou’ – True Light) – the light of love, enlightenment, creation, and inner beauty.
This initiative is led by the Olympic Angels by Theo, defined by the five divine human characteristics which include: ‘Σώμα’ (Soma) – Body & Beauty; ‘Σοφία’ (Sofia) – Mind & Wisdom; ‘Ψυχή’ (Psihi) – Heart & Soul; ‘Θάρρος’ (Tharos) – Courage; ‘Σκοπός’ (Skopos) – Purpose & Vision.
TheaMou is the umbrella uniting MeaDea by Theo, Iellele by Theo, and other aligned initiatives.
Building on momentum from their New York Fashion Week debut and a strategic alliance with Prada, this Athens presentation bridges Greece, the U.S., and the global Hellenic diaspora – from Olympia to Los Angeles, carrying the True Flame of creativity, education, entrepreneurship, and sustainable prosperity.
TheaMou, MeaDea by Theo and Iellele by Theo together form a global cultural and lifestyle mission rooted in Greek heritage, divine femininity, and future brands – uniting fashion, art, education, entrepreneurship, and enlightened enterprises under one purpose: to reignite the True Flame of Greece and uplift Mind, Body, Spirit, Heart, and Purpose.
MeaDea by Theo is a contemporary luxury fashion label where myth meets modernity, redefining beauty with meaning, honoring heritage, and elevating design with conscience.
