Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has opened its first franchised PIRHO Fresh Greek Grill location in Calgary’s Glenmore Landing. This marks the first of thirty planned locations under their Area Development agreement for Alberta. The new location joins established brands like Safeway, Starbucks, McDonald’s, and COBS Bread. CEO Sean Black emphasized PIRHO’s potential to become a category leader in Canada, similar to Cava Grill in the US. The company currently has 421 contractually committed retail locations across all brands in their portfolio, with five restaurant brands under simultaneous construction.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha aperto la sua prima location in franchising di PIRHO Fresh Greek Grill nel Glenmore Landing di Calgary. Questo segna l’inizio delle trenta location pianificate sotto il loro accordo di Sviluppo dell’Area per l’Alberta. La nuova sede si unisce a marchi affermati come Safeway, Starbucks, McDonald’s e COBS Bread. Il CEO Sean Black ha sottolineato il potenziale di PIRHO per diventare un leader di categoria in Canada, simile a Cava Grill negli Stati Uniti. Attualmente, l’azienda dispone di 421 location al dettaglio contrattualmente impegnate in tutti i marchi del proprio portafoglio, con cinque marchi di ristoranti sotto costruzione simultaneamente.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha abierto su primera ubicación franquiciada de PIRHO Fresh Greek Grill en Glenmore Landing, Calgary. Esto marca la primera de las treinta ubicaciones planificadas bajo su acuerdo de Desarrollo de Área para Alberta. La nueva ubicación se une a marcas establecidas como Safeway, Starbucks, McDonald’s y COBS Bread. El CEO Sean Black enfatizó el potencial de PIRHO para convertirse en un líder de categoría en Canadá, similar a Cava Grill en EE.UU. Actualmente, la empresa cuenta con 421 ubicaciones minoristas comprometidas contractualmente en todas las marcas de su cartera, con cinco marcas de restaurantes en construcción simultáneamente.
해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)가 캘거리 글렌모어 랜딩에 첫 번째 프랜차이즈 PIRHO Fresh Greek Grill 매장을 열었습니다. 이는 앨버타에서 계획된 서른 개의 매장 중 첫 번째입니다. 새로운 매장은 Safeway, Starbucks, McDonald’s, COBS Bread와 같은 기존 브랜드와 함께합니다. CEO 션 블랙은 PIRHO가 미국의 Cava Grill과 유사하게 캐나다에서 카테고리 리더가 될 수 있는 잠재력을 강조했습니다. 현재 이 회사는 포트폴리오 내 모든 브랜드에서 계약적으로 약속된 421개의 소매 매장을 보유하고 있으며, 다섯 개의 레스토랑 브랜드가 동시에 건설 중입니다.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a ouvert son premier site en franchise de PIRHO Fresh Greek Grill dans le Glenmore Landing à Calgary. Cela marque le premier des trente emplacements prévus dans le cadre de leur accord de développement de territoire pour l’Alberta. Le nouveau site rejoint des marques bien établies telles que Safeway, Starbucks, McDonald’s et COBS Bread. Le PDG Sean Black a souligné le potentiel de PIRHO pour devenir un leader de catégorie au Canada, semblable à Cava Grill aux États-Unis. L’entreprise dispose actuellement de 421 sites de vente au détail engagés contractuellement dans toutes les marques de son portefeuille, avec cinq marques de restaurant en construction simultanément.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat seinen ersten Franchise-Standort von PIRHO Fresh Greek Grill im Glenmore Landing in Calgary eröffnet. Dies ist der erste von dreißig geplanten Standorten im Rahmen ihrer Entwicklungsvereinbarung für Alberta. Der neue Standort reiht sich in etablierte Marken wie Safeway, Starbucks, McDonald’s und COBS Bread ein. CEO Sean Black betonte das Potenzial von PIRHO, ein Marktführer in Kanada zu werden, ähnlich wie Cava Grill in den USA. Das Unternehmen verfügt derzeit über 421 standortverpflichtete Einzelhandelsstandorte in allen Marken seines Portfolios, wobei fünf Restaurantmarken gleichzeitig im Bau sind.
Positive
- Secured development agreement for 30 PIRHO locations in Alberta
- 421 contractually committed retail locations across all brands
- Five restaurant brands currently under construction
- Strategic location alongside major retail brands (Safeway, Starbucks, McDonald’s)
- Asset-light franchising model reducing capital requirements
Toronto, Ontario–(Newsfile Corp. – October 25, 2024) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce its newest PIRHO Fresh Greek Grill (“PIRHO”) street front location in Calgary’s Glenmore Landing, located at 1600 90 Ave SW. PIRHO serves delicious gourmet bowls, wraps, and pitas with the fresh wholesome tastes of Greece.
PIRHO 1
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Today’s announcement marks the opening of the first (1st) franchised location of thirty (30) planned under our Area Development agreement for PIRHO in Alberta, setting the stage for increasing our presence in Western Canada as they join Safeway, Starbuck’s, McDonald’s and COBS Bread at Glenmore Landing. Through our accelerated franchise development model and strategic real estate growth plan, PIRHO is positioned to become a category leader in Canada with 1st mover advantage, just like Cava Grill in the United States. This was a major part of our success in our launch of Mucho Burrito,” said Sean Black, Chief Executive Officer of Happy Belly.
The Glenmore area is a perfect location as it represents the target demographic of PIRHO customers. It is a popular shopping and commercial center located in the southwest quadrant of Calgary, Alberta. It serves as a convenient hub for the surrounding communities, including Palliser, Pump Hill, and Bayview. The area offers a diverse mix of retail stores, services, and dining options, and it home to the Glenmore Reservoir on the Elbow River. The reservoir’s perimeter features a scenic, uninterrupted 16km multi-use pathway/pedestrian and cycling trail along the water’s edge, connecting popular city destinations such as the Heritage Marina beach, Heritage Park Historical Village, South Glenmore Park, Glenmore Sailing Club, Weaselhead Flats Natural Environment Park, North Glenmore Park, Calgary Canoe Club, Calgary Rowing Club, and the Earl Grey Golf Club, making it a vibrant destination for both residents and visitors.
PIRHO 2
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In addition to retail and dining, Glenmore also houses professional and medical services, financial institutions, and wellness centers. This makes it a one-stop destination for many daily errands and needs. Overall, Glenmore is a well-rounded commercial center that combines convenience, variety, and community atmosphere, making it a cherished locale in southwest Calgary.
PIRHO 3
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“As we aim to establish PIRHO as the leading national brand for fast-casual Greek cuisine in Canada, rapid market entry is essential for scaling a growth brand. We plan to leverage our platform across our portfolio of emerging brands to achieve this. Scott Grandin and his team in Alberta bring valuable experience in developing brands as they utilize our asset-light franchising model here at Happy Belly.”
PIRHO 4
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“We currently have 421contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, five of our restaurant brands are simultaneously under construction, and we are excited to announce multiple brand openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts.”
We are just getting started.
About PIRHO Fresh Greet Grill.
We strongly believe that food can bring people together and inspire colorful conversations. PIRHO culture is rooted in old-world Greek traditions with an emphasis on family and community. The wholesome ingredients, the careful preparation, the irresistible aromas, the delicious food and of course the human interaction all make for a warm and inviting atmosphere. During our visits to Greece, this nurturing environment left a deep and lasting impression with us. So much so that it led to the creation of PIRHO Fresh Greek Grill. The best of Greece right here in Canada! Join us for lunch or dinner at PIRHO Grill and fuel your soul.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”) is a leading consolidator of emerging food brands.
Happy Belly
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Happy Belly Food Group
Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are “forward-looking information” with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as “plan”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate” and other similar words, or statements that certain events or conditions “may” or “will” occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company’s control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management’s estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company’s Management’s Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/227790
FAQ
How many PIRHO Fresh Greek Grill locations are planned for Alberta under Happy Belly’s (HBFGF) development agreement?
Happy Belly Food Group has planned thirty (30) PIRHO Fresh Greek Grill locations in Alberta under their Area Development agreement.
Where is the first franchised PIRHO location by Happy Belly (HBFGF) opening in Calgary?
The first franchised PIRHO location is opening in Calgary’s Glenmore Landing, located at 1600 90 Ave SW.
How many total committed retail locations does Happy Belly (HBFGF) have across all brands?
Happy Belly Food Group currently has 421 contractually committed retail locations across all their emerging brands portfolio.
