Published on
September 30, 2025
Attica Region of Greece presented its rich variety at the high-profile IFTM Top Resa 2025 Paris tourism exhibition from September 23 to 25. Attica took part along with the Greek National Tourism Organization (GNTO) as part of its effort to make its presence more significant in the European market, with special emphasis on France. The region emphasized its all-year-round experiences, cultural heritage, and cosmopolitan islands, as well as its high-quality hotels and long coastline.
Strengthening Attica’s Position as a European Destination
Attica’s participation at IFTM Top Resa reflects Greece’s broader strategy to position the Attica Region as a competitive destination within the European tourism landscape. Governor Nikos Hardalias emphasized the growing importance of Attica, noting that its unique blend of history, culture, and modernity makes it an ideal destination for European tourists. Hardalias remarked that the fair presented an opportunity to highlight Attica as an accessible and attractive destination for French tourists, especially those seeking cultural depth, historical landmarks, and cosmopolitan island experiences.
“Our participation in Top Resa demonstrates our commitment to positioning Attica, and Greece, as a competitive tourism destination in Europe, particularly for French visitors,” said Governor Hardalias. This reflects the outward-looking approach of the region as it seeks to capture a larger share of the European tourism market.
French-Language Tourism Portal: Bridging the Gap
A significant highlight at IFTM Top Resa was the unveiling of Attica’s new French-language tourism portal. This user-friendly portal was developed to cater specifically to French-speaking visitors and guide them through Attica’s cultural gems, gastronomic delights, and coastal resorts. The portal provides in-depth information about the region’s diverse offerings, from Athens’ ancient landmarks to the relaxing atmosphere of cosmopolitan islands like Hydra and Spetses.
Governor Hardalias noted that recent data shows a growing trend of French tourists in Attica, with increases in spending and length of stay. The French-language portal is expected to enhance the planning process for French-speaking travelers, making their visit to Attica more seamless and enjoyable. This initiative further aligns with Greece’s tourism strategy to cater to key markets like France, which is known for its high-value travelers seeking unique cultural and historical experiences.
Cultural Heritage and Culinary Delights: Attica’s Unique Appeal
Attica’s cultural richness was a focal point at the fair. From the Acropolis in Athens to historic sites across the region, Attica offers a wealth of ancient history for visitors to explore. The region is also famous for its vibrant local culture, which blends ancient traditions with modern influences, making it a dynamic place for tourists.
Additionally, Attica’s gastronomy was highlighted at the fair. With a focus on Mediterranean cuisine and local delicacies, Attica offers French tourists an authentic taste of Greek food, from fresh seafood to traditional Greek meze. These culinary experiences are complemented by the region’s high-quality wines, further solidifying its position as a destination for those seeking both cultural enrichment and gastronomic pleasures.
Building Stronger Relationships with French Tour Operators
Attica’s delegation at the fair also engaged with French tour operators and tourism professionals, seeking to forge new partnerships. These discussions were aimed at creating targeted promotional campaigns and tailored tourism packages that would attract more French visitors to the region. The collaboration between Attica and French travel professionals will help promote sustainable tourism and ensure that visitors have a seamless experience when traveling to Greece.
Governor Hardalias emphasized that these strategic partnerships with French tourism professionals were essential in developing new routes, exclusive offers, and specialized travel experiences. The goal is to create a mutually beneficial relationship that promotes Attica as a must-visit destination for French travelers looking for a unique European experience.
Innovation and Research: Attica as a Future Hub
In addition to promoting tourism, Attica is positioning itself as a center for innovation, research, and international collaboration. During his visit to Station F, France’s leading start-up incubator, Governor Hardalias showcased Attica’s potential as a hub for business growth and entrepreneurship. The region’s infrastructure and investment-friendly environment make it an attractive location for international businesses seeking to expand in Europe.
“Attica has the right conditions to become a center for research and innovation, attracting investments and fostering international collaborations,” Hardalias noted. This vision not only strengthens Attica’s tourism appeal but also positions it as an emerging player in technology, start-ups, and investment opportunities.
Attica’s Commitment to Sustainable Tourism
At the heart of Attica’s tourism promotion is its commitment to sustainable tourism. With the region’s natural beauty and rich historical assets, preserving these treasures is a top priority. Attica is focusing on eco-friendly initiatives, promoting green tourism, and ensuring that visitors enjoy the region’s attractions while preserving its natural resources.
This emphasis on sustainability aligns with global tourism trends and appeals particularly to travelers from France, who are increasingly concerned about eco-conscious travel. Governor Hardalias remarked, “Sustainable tourism is central to our strategy, and we are committed to ensuring that Attica remains a responsible, green destination.”
Engaging with International Tourists: The Attica Pavilion
The Attica Pavilion at IFTM Top Resa was designed to provide an immersive experience for visitors. Through a combination of printed materials, audiovisual presentations, and interactive displays, attendees were able to explore the region’s rich history, diverse offerings, and vibrant culture. The pavilion allowed tourism professionals and potential visitors to interact with the region’s key selling points and learn more about what makes Attica a top destination.
IFTM Top Resa: A Gateway for Attica’s Tourism Expansion
IFTM Top Resa is one of the most significant B2B tourism trade shows in France, attracting 32,000 visitors and over 1,500 exhibitors annually. This event provides a key platform for networking, creating partnerships, and showcasing travel destinations to a wide audience. For Attica, this was an ideal opportunity to not only promote tourism but also engage with other global destinations, increase its reach, and elevate its status as an international tourism leader.
The Future of Attica Tourism: What’s Next?
Looking ahead, Attica plans to expand its tourism strategies by focusing on year-round travel experiences, tailored packages, and enhanced marketing efforts. The region is committed to offering sustainable and authentic travel experiences that will attract more visitors from France and beyond. With its rich history, modern infrastructure, and commitment to innovation, Attica is well-positioned to become one of Greece’s most sought-after destinations in the years to come.
Attica’s Growing Role in European and Global Tourism
Attica’s presence at the IFTM Top Resa 2025 was a major move towards becoming one of the top destinations in European tourism. With its emphasis on gastronomy, cultural heritage, sustainability, and innovative tourism products, the area is ready to welcome an increasing number of French tourists and international visitors. Part of Greece’s overall tourism strategy, Attica’s position within the international travel universe will further grow to become a top destination for a combination of history, culture, and contemporary travel.
