After a nearly two-year legal battle, Greece has successfully challenged the “Turkaegean” trademark at the European Union Intellectual Property Office (EUIPO). The decision prevents Turkey from using the term for tourism promotion across six categories within the EU.
EUIPO Cites Geographical Concerns and Lack of Uniqueness
The EUIPO’s 19-page ruling focused on three key points. First, “Turkaegean” was deemed geographically descriptive, violating EU trademark regulations. Second, the trademark lacked distinctiveness, failing to convey a unique concept beyond a simple combination of “Turk” and “Aegean.” Finally, the accompanying red heart symbol was considered a generic advertising practice.
Greek Arguments Prevail Over Turkish Claims
Greece argued that the trademark violated public order and morality and was filed in bad faith. Turkey countered, claiming Greece was abusing its rights and attempting to monopolize Aegean tourism. The EUIPO ultimately sided with Greece’s position.
Greek Officials Celebrate Victory
Development Minister Takis Theodorikakos stated the decision demonstrates Greece’s strength in defending its national interests. Former Minister Adonis Georgiadis initiated the appeal and expressed satisfaction with the outcome.
Battle Continues in the U.S.
While this marks Greece’s victory in the EU, the fight continues elsewhere. The U.S. Trademark Office recently requested clarification from Turkey regarding the rationale behind using “Turkaegean” for tourism promotion. Greece has submitted a dossier highlighting potential geopolitical motives behind the trademark application. Notably, the possibility of a U.S. civil lawsuit to investigate these motives remains open.
