Greece reached a new all-time high in tourism revenue in 2025, underscoring the country’s continued strength as a global travel destination in the post-pandemic era.
According to the latest data from the Bank of Greece, travel receipts reached €23.63 billion ($27,9 billion), marking a 9.4% increase compared with 2024, when the previous record had been set. The annual gain exceeded €2 billion ($2,3 billion).
The figures confirm not only sustained demand for Greek destinations, but also the growing success of efforts to extend the tourism season beyond the traditional summer peak.
Higher spending strengthens Greece’s tourism revenue
International arrivals rose by 5.6% year-on-year, reaching nearly 38 million visitors, up from 35.95 million ($42 million) in 2024. While arrival growth remained solid, spending trends proved equally significant.
Average expenditure per trip increased by 3.8%, suggesting a gradual shift toward higher-value tourism. The data indicate that Greek destinations are steadily moving up the quality ladder, attracting travelers with stronger purchasing power and longer seasonal engagement.
Strong performance in key European markets
Germany remained a central pillar of growth. Arrivals from Europe’s largest economy climbed 10.2% compared with the previous year, surpassing 5.95 million visitors. The United Kingdom recorded a 7.6% increase in arrivals, while Italy posted an 8.6% rise.
The United States market showed relative stability, with visitor numbers edging up by 0.2%. Despite a gradual weakening of the US dollar against the euro, traditionally a factor that can dampen outbound American travel, Greece maintained its position as a favored long-haul destination.
Germany, the United Kingdom, and the United States collectively generated nearly €9.25 billion ($10,9 billion) in tourism revenue, highlighting their strategic importance to the sector.
Extending the season beyond summer
Data from the Bank of Greece also point to meaningful progress in seasonality management. December performance stood out, with arrivals jumping 49% compared with December 2024, while travel receipts rose by 33%.
More than 1.31 million visitors traveled to Greece in December 2025 alone. By comparison, December arrivals in 2023 totaled 765,500. Monthly revenue reached €623 million ($735 million), nearly doubling levels recorded two years earlier, when December receipts barely exceeded €326 million ($384 million).
Taken together, the figures point to a structurally stronger tourism model, characterized by broader geographic diversification, resilient demand from core markets, and a steadily expanding calendar that now stretches well beyond the summer months.
