The Greek National Tourism Organisation (GNTO) is launching innovative digital marketing campaign on April 1 which redefines Greece’s international image for the modern content creator era. Running over the course of three months, from April to June 2026, the campaign will be exclusively broadcast on two of the world’s most popular content platforms – TikTok and YouTube.
This marks the first time the GNTO is relying entirely on user generated content to showcase Greece. Operating under the core creative motto “Real influence – Real people – Real scale,” the campaign features genuine, experiential storytelling in order to build a stronger emotional connection with travelers.
The new campaign is strategically aimed at five key European markets that have a long-standing relationship with Greece – the United Kingdom, France, Germany, Sweden, and Denmark. By leveraging the immense popularity of travel influencers and other creators, the GNTO anticipates the campaign will achieve an impressive overall reach of approximately 19 million online users.
The primary objective is to make Greece as a “top-of-mind” spring and summer holiday destination, while also promoting a more a balanced, year-round tourism model in line with changing traveller habits.
Thus, the GNTO campaign shifts focus away from the classic summer narrative to highlight Greece’s hidden gems, city-breaks, and diverse activity-based tourism. Additionally, the campaign also seeks to project Greece as a highly sustainable and inclusive travel destination.
Cover Photo Credit: GNTO
