The Hilton Trends Report estimates that nearly 1 in 5 travelers will take a trip specifically to seek out new restaurants or culinary experiences in 2025. Even as food chains spread worldwide, many tourists still crave local flavors rooted in culture. That’s where food tours shine, whether on foot, by bus or by boat; these excursions offer a glimpse of history through what and how locals eat.
Culinary travel continues to rise in popularity, even as historic landmarks and tourist destinations remain timeless. And, food tours and cooking classes are in demand now more than ever.
What to look for in a food tour
Rather than passive sightseeing, more travelers now opt for interactive small-group experiences. This includes guided walking tours, which have seen a nearly 40% surge in popularity year over year.
Before award-winning journalist Mosheh Oinounou became widely known for his Mo.news platform and podcast, he and his wife, Alex, ran a food tour company in New York City. Their goal was to bring people together safely in a post-COVID world.
“As a tour guide exploring both history and food, we found it was a powerful way to tell the story of NYC,” said Oinounou. “Food gives you such a unique perspective on the culture and history of the place you are visiting. Sharing a meal is also something universal; a way we all connect.”
A great food tour combines passionate storytelling with delicious cuisine. Companies that employ local guides with proper knowledge and love of the area are a great place to start.
Expect the unexpected
The Athens Food on Foot tour started near a train station in Greece. Kostas, an Athens native, was the fun, free-spirited guide, excited to share his city’s rich history. After the first stop and a taste of mastiha, a Greek liqueur, the journey continued through city streets and alleyways. In the shade of the Acropolis, Kostas pointed out giant murals painted on high rises, one after the other, as symbols of modern political protest. Much like food, art comes from deep within, and it’s nearly impossible to visit a new culture without feeling its effects.
By the end of the walk, guests were full of meat pie, bougatsa, souvlaki and loukamades, and a genuine appreciation of Greek culture and the local Athenian community. This food tour was an unforgettable experience. Athens came to life in breathtaking taste and color.
Stories from the road
Robin Donovan, a food and travel writer, recalled a street food tour in Saigon taken on the back of a motorcycle. “We tried so many different foods that I never would have ordered without our tour guide’s expert guidance. He took us to several different neighborhoods, ordered for us and explained what everything was, as well as sharing interesting cultural and historical tidbits. We had some of the best food of the whole three-week trip on that day.”
In the United States, Casandra Karpiak experienced San Antonio, Texas, through Julia Rosenfeld’s Food Chick Tour. “It was one of the most thoughtful and engaging experiences I’ve had in any city,” Karpiak said. “We explored San Antonio through its food, from modern Mediterranean dishes at Ladino to some of the best puffy tacos I’ve ever tasted at Lala’s Gorditas. Julia shared the city’s history and culture with the insight of a longtime restaurant critic and the warmth of a local who truly loves where she lives. Every stop felt intentional and memorable.”
Keep an open mind on your tour and don’t be afraid to try new things. Above all, come hungry and save room in your suitcase for edible souvenirs.
Food tours from the water
Earlier this year, popular dining and sightseeing cruise company City Cruises launched six culinary voyages across the United States. The sailings, available in Chicago, New York City and San Diego, among others, feature food tailored to each city for a more immersive experience.
Mike Flaskey, CEO, Hornblower Group, stated, “With this exciting partnership, City Cruises is reimagining what dining experiences await on the water, mixing culinary expertise with some of America’s greatest local cuisines, all while creating memorable experiences with friends and family.
How to book a food tour
Like any other guided tour, finding a great storyteller is essential. Read reviews and listen to word of mouth to locate the best tours and guides to ensure you have a memorable experience. Book through websites like The Tour Guy, Viator or Get Your Guide, or research local companies and go straight to the source.
Choosing the right style of tour for your group is also important. When deciding between walking tours, golf cart tours or culinary options for foodies, consider travel partners such as children or those with accessibility needs or mobility restrictions. When it comes to food allergies or dietary limitations, reach out to your guide before the tour so they can provide suitable alternatives as needed.
Whether it’s your first visit or a return to a favorite destination, a food tour offers a personal and welcoming way to connect. In the words of Anthony Bourdain, “You learn a lot about someone when you share a meal together.”
Andrea Updyke is a food and travel writer at Just is a Four Letter Word, where she shares easy recipes and family travel tips. When she isn’t traveling, Andrea loves spending time with her husband and two teenage sons in Raleigh, N.C.
