CAPRI, Italy — Dolce & Gabbana’s latest Light Blue campaign, directed by acclaimed filmmaker Gordon von Steiner, transports viewers to the sun-drenched shores of Capri, led by a captivating new duo: top model Vittoria Ceretti and actor Theo James.
The campaign, a celebration of Mediterranean allure, showcases the pair navigating the island’s azure waters and picturesque cliffs, embody the fragrance’s timeless elegance.

Theo James, known for his roles in Divergent and The White Lotus, brings a personal connection to the campaign’s Mediterranean theme. Born Theodore Peter James Kinnaird Taptiklis, the actor has Greek heritage through his paternal grandfather, Dr. Nicholas Taptiklis, a Greek refugee who fled to Syria during World War II. His surname, Taptiklis, is a nod to his Greek roots. While James is one-quarter Greek, his ancestry also includes English and Scottish lineage, with his mother’s family originating from Glasgow, Scotland.
The campaign, blending Dolce & Gabbana’s signature sophistication with Capri’s natural beauty, has already sparked buzz for its cinematic visuals and the undeniable chemistry between Ceretti and James. Fans can expect this vibrant portrayal of summer romance to redefine the iconic Light Blue legacy.
Published: May 25, 2025