Curiosity is the spark that ignites change.
It’s what drives us to question, to experiment, to create.
And it’s the force that brought to life Curious X Act — the most groundbreaking music collaboration of the year.
Driven by the idea that curiosity leads to transformation,Solid Havas set out to unite some of the boldest and most restless creative minds of the Greek music and film scene.
The razor-sharp rhymes of Bloody Hawk, the captivating voice and musical vision of Marina Satti, and the poetic direction & screenwriting of Vasilis Kekatos —Cannes Palme d’Or winner — came together in a single creative act.
A piece that celebrates our innate urge to explore, to discover, and to dare.
The result:“STEPS [to open my wings]” —a song and music video that invites us to break free from the loop of everyday life, to embrace the different, and to take our own first steps towards the unknown.
Through Curious X Act, IQOS becomes the catalyst for creative exploration. Breaking the barriers of traditional advertising by co-creating an art project that inspires all of us to stay curious.
Solid Havas conceived the concept, withTopCut Modiano as the trusted production partner behind the music video.
Credits
Advertising Agency: Solid Havas
Creative Director: Andreas Panagakis
Associate Creative Director: Dimitris Vorilas
Art Director: Petros Maipas, Mikaela Zavitsanou, Nikoletta Loziou
Project Management: Maria Leoussi, Sophia Triantafillou, Marina Hioti, George Konstantinidis, Kyriaki Alexaki, Aliki Machaira,
Production Company: Topcut Modiano
Director: Vassilis Kekatos
Producer: Nikitas Rafail
DoP: George Valsamis
