With the climax of the European club basketball season just days away, the Basketball Champions League (BCL) has announced a major partnership.
The leading global gaming company, Betsson, has been named the grand sponsor for the highly anticipated BCL Final Four 2025, powered by SUNEL, set to take place at the renovated SUNEL Arena in Athens this Friday, May 9, and Sunday, May 11.
Betsson, boasting over 60 years in the gaming industry and a strong track record of supporting Greek sports, significantly enhances its commitment to basketball through this premier sponsorship.
As grand sponsor, Betsson will enjoy prominent brand visibility throughout the venue and will engage fans directly with interactive experiences inside the SUNEL Arena and at the official Fan Zone during the three-day festival of European basketball.
This year’s Final Four features a stellar lineup, including Spanish powerhouses Unicaja and La Laguna Tenerife, Turkish contenders Galatasaray, and, notably, the host club, AEK Betsson BC. The participation of AEK Betsson BC—competing on their home court for a shot at the title after a five-year absence from the final stage—adds a unique and compelling narrative. This is further amplified by Betsson’s dual role, serving as the main sponsor for the host club and the grand sponsor for the entire event.
Speaking on the occasion, Thanos Marinos, Managing Director of Betsson Greece, said, “We are especially proud to support the Final Four of the Basketball Champions League, a top-tier European competition known for its intensity, quality, and sporting excellence. Our presence as a Major Sponsor strengthens our consistent involvement in the world of sports and reaffirms our commitment to being part of major high-level events. This partnership is an honour for us and further enhances our strategic positioning within basketball and international sports competitions.”
Patrick Comninos, CEO of Basketball Champions League, added, “We are extremely pleased to welcome Betsson, the Grand Sponsor of AEK BC, as the betting partner of the BCL Final Four 2025 in Athens. This year’s Final Four has the most prestigious lineup, and Betsson’s commitment to it only demonstrates the continuing growth and appeal of the Basketball Champions League.”
The event maintains its “powered by SUNEL” designation, acknowledging the crucial role of the SUNEL Group. The renewable energy leader serves as the official presenting sponsor and holds the naming rights for the SUNEL Arena.
Basketball fans are poised for a thrilling weekend as the BCL Final Four 2025, powered by SUNEL, tips off with the Semi-Finals on Friday, May 9. The action concludes on Sunday, May 11, with the Third-Place Game followed by the Championship Final to crown the BCL season winner.
