Greece is set to welcome a record-breaking number of American tourists this summer, as U.S. demand for Greek holidays surges to unprecedented levels, undeterred by economic uncertainties stemming from President Trump’s proposed tariff policies.
The Greek tourism industry is bracing for a stellar season, with American airlines scheduling 103 weekly direct flights to Greece, a significant increase of 21 flights compared to last year. This includes a new Los Angeles–Athens route by Norse Atlantic Airways, alongside expanded schedules from six major U.S. carriers. Industry experts attribute this boom to Greece’s enduring appeal as a must-visit destination, with its iconic islands, ancient history, and vibrant culture.
Tariff Concerns Loom, But Not for This Summer
The U.S. tourism sector remains cautious about Trump’s fluctuating tariff announcements, which have sparked fears of inflation and reduced consumer spending. Economists warn that, if sustained beyond 2026, these tariffs could shrink U.S. GDP, raise the cost of imported goods and services, and curb discretionary spending on travel. Retaliatory tariffs from other countries and a stronger euro against the dollar are already making European destinations pricier for Americans.
However, Greek tourism officials are optimistic about the 2025 season, noting that U.S. airlines have locked in their summer schedules with no changes reported. “The impact of tariffs won’t be felt in Greece’s hospitality sector this year,” said a spokesperson for the Greek Tourism Confederation. “American travellers are clearly prioritising their Greek summer vacations.”
American Travelers Show Resilience
A recent MMGY Global survey (April 3–5, 2025) of 1,000 U.S. adults reveals that 83% plan to proceed with their leisure travel over the next 12 months, down slightly from 87% in February. Despite economic headwinds, 74% expressed confidence in their household finances for the next six months, with 70% planning trips in the same period.
“Even amidst economic uncertainty and unexpected policy shifts, American travelers remain remarkably resilient,” said Katie Briscoe, CEO of MMGY Global. However, 80% of respondents indicated they would adapt their travel plans, with 33% opting for closer destinations, 29% switching to domestic trips, 24% choosing cheaper transportation, and 22% shortening their vacations.
Greece: A Top Choice for American Tourists
For many Americans, Greece remains a non-negotiable destination. “Our clients, often corporate executives, need to disconnect from the noise and find balance,” said LaDell Carter, founder of Royal Expression Travels. “For them, travel isn’t a luxury—it’s a wellness necessity.” Even middle-income travelers are prioritizing Greece, opting for four-star hotels over five-star or standard cars instead of private transfers to make their dream vacation a reality.
Debra Brown, head of SmartBird World Travel, noted that some retirees are postponing trips due to declining investment portfolios and market volatility. Yet, other tourism professionals report no drop in bookings, with clients fully aware of the tariffs but unwilling to cancel their plans. “Political and economic uncertainty seems to be fuelling Americans’ desire to travel, not dampening it,” Carter added. “They’re not postponing joy—they’re chasing inner peace, and for many, that starts with boarding a flight to Greece.”
A Summer of Record-Breaking Arrivals
With its pristine beaches, archaeological treasures, and world-renowned hospitality, Greece is poised for a historic summer. The surge in U.S. flights and unwavering American enthusiasm signal that, for now, economic concerns are no match for the allure of a Greek getaway. As one traveler put it, “This summer, it’s all about escaping to Greece—no matter the cost.”
(Source: To Vima)
