lululemon has entered the Greek market with the opening of its first store in Athens, delivered through its franchise partnership with Arion Retail Group.
First Greek Store Opens in Kolonaki
The lululemon store opened on Saturday 23 May at Akadimias 17 & Voukourestiou in Kolonaki, central Athens. A second location is scheduled to open on Friday 12 June at Golden Hall shopping mall in Marousi, in the northern part of the city.
The Kolonaki store covers almost 180 sq m and carries women’s and men’s technical apparel and accessories for activities including yoga, Pilates, running, training, golf, tennis and everyday movement. Its interior uses natural materials including textured plaster, terrazzo flooring and wood finishes.
The Golden Hall store will occupy 290 sq m across two floors. Together, the two locations are intended to support local engagement through connections with run clubs, fitness studios and trainers, with opportunities for events and collaborations focused on movement and wellbeing.
The openings are being delivered through lululemon’s franchise partnership with Arion Retail Group.
“We’re excited to welcome more guests to lululemon with the opening of the first stores in Greece, marking another milestone in our continued growth across EMEA. Together with our franchise partner Arion Retail Group, we look forward to introducing our premium performance products that blend technical innovation with elevated style to new guests in the market and building meaningful connections with the local community here in Athens.”
Sarah Clark, Senior Vice President, EMEA, lululemon
Expansion Continues
Greece is lululemon’s third new market entry of 2026, following Poland and Hungary in March. Through its franchise partnership model, the company plans six new market entries over a 12-month period, with Romania, Austria and India also scheduled for 2026.
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