Curiosity is the spark that ignites change. It’s what drives us to question, to experiment, to create. And it’s the force that brought to life Curious X Act, the most groundbreaking music collaboration of the year.
Driven by the idea that curiosity leads to transformation, agency Solid Havas set out to unite some of the boldest and most restless creative minds of the Greek music and film scene.
The razor-sharp rhymes of Bloody Hawk, the captivating voice and musical vision of Marina Satti, and the poetic direction and screenwriting of Vassilis Kekatos, Cannes Palme d’Or winner, came together in a single creative act. A piece that celebrates our innate urge to explore, to discover, and to dare.
The result: STEPS [to open my wings] a song and music video that invites us to break free from the loop of everyday life, to embrace the different, and to take our own first steps towards the unknown.
Through Curious X Act, IQOS becomes the catalyst for creative exploration. Breaking the barriers of traditional advertising by co-creating an art project that inspires all of us to stay curious.
Solid Havas conceived the concept, with TopCut Modiano as the trusted production partner behind the music video.
