Betsson Group’s flagship gaming operator brand has become a naming sponsor of Greek basketball team Mykonos BC.
For the upcoming season, the team will be called Mykonos Betsson BC.
Betsson’s sponsorship of the outfit comes after its promotion to Greece’s top basketball league.
Betsson said key aspects of the deal will include “promoting sports development, fostering athletic education, encouraging fair play, and strengthening social cohesion.”
While Latin America is Betsson’s current hotspot, the company has been improving in Greece. Betsson Group Affiliates has reported an uptick in the region this year.
“We are proud to support the team as it enters the top division and to contribute to initiatives that will create a lasting positive impact in the community,” said Betsson’s managing director in Greece, Thanos Marinos.
“Together, we are building solid foundations for the future with a shared vision of high performance, professionalism and responsibility,” said Alexandros Angeletakis, president of Mykonos BC.
“Beyond the sports itself, we aim to strengthen our collaboration through initiatives that actively engage the local community and deliver tangible results.”
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