Acropolis, Athens.
Tourism revenues in Greece rose by 11 percent in the first half of 2025, reaching 7.66 billion euros, as higher visitor spending offset minimal growth in arrivals, according to provisional data released by the Bank of Greece.
Between January and June, inbound travel increased slightly by 0.6 percent year-on-year to 11.69 million visitors.
However, average expenditure per trip rose by 10.1 percent, driving the increase in receipts. The travel balance showed a surplus of 5.99 billion euros, up from 5.55 billion euros in the same period of 2024.
In June alone, travel receipts increased by 8.8 percent year-on-year, while arrivals declined by 1.7 percent.
Source: Bank of Greece
This pattern was also evident in the January-May period, when tourism revenues rose to 4.35 billion euros despite slower arrivals, according to earlier Bank of Greece data.
Revenues by source markets
During January-June, receipts from travelers residing in EU-27 countries rose by 8.5 percent to 4.07 billion euros, while revenues from non-EU markets increased by 13.7 percent to 3.21 billion euros. Eurozone residents contributed 3.29 billion euros, up 7.7 percent, while receipts from EU countries outside the eurozone rose by 12.4 percent to 779.1 million euros.
Source: Bank of Greece
Germany remained Greece’s largest source market during the first six months of the year, generating 1.37 billion euros, an increase of 13.5 percent. The United Kingdom followed with 1.08 billion euros, up 7.3 percent. Revenues from the United States surged by 29.4 percent to 704.3 million euros, while receipts from Italy rose by 9 percent to 344.7 million euros. France posted a smaller increase of 2.1 percent, reaching 455.9 million euros.
Arrivals and travel trends
Overall arrivals stood at 11.69 million, compared to 11.62 million in the first half of 2024. Air arrivals increased by 4.9 percent, while arrivals by road declined sharply by 13.1 percent.
Source: Bank of Greece
Visitors from EU countries totaled 6.41 million, down 6.3 percent, while travelers from non-EU markets increased by 10.5 percent to 5.28 million. Notably, arrivals from Germany rose by 4.7 percent, from the United Kingdom by 11 percent, and from the United States by 20 percent. By contrast, arrivals from France fell by 9.8 percent.
Economic impact
The Bank of Greece highlighted that net receipts from travel services offset 35.4 percent of the deficit in the goods balance and contributed 81.6 percent to the country’s total net receipts from services in the first half of 2025.
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