Italian luxury menswear label Canali has officially announced world-renowned Greek tennis player Stefanos Tsitsipas as its new global brand ambassador, marking a high-profile partnership that blends elite sport with refined style.
The collaboration, revealed on Monday, will feature the 26-year-old athlete in a series of bespoke campaigns, official appearances, and exclusive editorial content. According to the brand, the partnership aims to “explore a new expression of modern elegance” that resonates with Canali’s legacy of craftsmanship and sophistication.
Tsitsipas, celebrated both for his powerful backhand and composed presence on and off the court, will be seen wearing Canali’s latest collections beyond the tennis arena — garments described by the brand as “quietly confident, impeccably constructed, and timelessly relevant.”
“Stefanos stands for more than performance — he represents values we believe in deeply: dedication, composure, and the constant pursuit of excellence,” said Stefano Canali, president and CEO of the company. “He brings depth, integrity, and a strong sense of identity — qualities that align naturally with our vision.”
Born in Athens into a tennis family — his mother Julia a former WTA professional, and his father Apostolos a trained coach — Tsitsipas picked up a racquet at the age of three. Since then, he has risen to global prominence, reaching a career-high ranking of world No. 3 in August 2021, the highest ever for a Greek player.
The new role with Canali reinforces Tsitsipas’s presence as not only an elite athlete but also a cultural ambassador for contemporary elegance with Mediterranean roots.
