Full-service communications agency ID Collective has added Merrow Anam and Kazzi Beach Greek to its client roster Sydney.
Merrow Anam, a sustainable slow fashion brand, was founded by Australian designer Anna Horton. The brand is recognised for its limited-edition collections that feature hand-drawn prints, intricate embroidery, and vintage-inspired crochet. ID Collective will lead Merrow Anam’s public relations, influencer seeding, and communications strategy. The agency’s objective is to enhance the brand’s presence in the Australian market.
“We are thrilled to partner with Merrow Anam,” said Executive Director of ID Collective, Amanda Booth. “Their dedication to thoughtful design and sustainability aligns perfectly with our dedication to meaningful storytelling and authentic communications strategies. We look forward to amplifying the brands presence in Australia.”
Kazzi Beach Greek, known for its authentic island-style Greek cuisine, is opening its third venue in Sydney. The new location will be situated in Bondi, a vibrant area known for its lifestyle and cultural scene. ID Collective will spearhead a comprehensive communications strategy for the launch of this new venue. The focus will be on brand storytelling and engagement across lifestyle and food media outlets.
“We’re excited to be working with Kazzi Beach Greek to launch its third venue in Sydney,” said Booth. “Our extensive experience in the food and restaurant sector allows us to craft impactful communications strategies that will amplify Kazzi Beach Greek’s brand and strengthen its position in Sydney’s dynamic dining scene.”
The agency’s recent client additions, including Pretzel, Chobani Fit, and XVenture, further reinforce its position in the Australian market. ID Collective’s strategy involves positioning Kazzi Beach Greek as a standout destination within Bondi’s lifestyle, culinary, and cultural scene.
