As part of Westminster City Council’s ‘Meanwhile On’ project, which provides up-and-coming brands with access to high-profile retail spaces, Greek demi-fine jewellery brand YSSO is opening a pop-up on London’s New Bond Street.
YSSO is launching The House of YSSO, its first pop-up store, at 76 New Bond Street in Mayfair. The activation, which opens tomorrow, 13 December, allows shoppers to browse its full collection of chunky jewels in person until February 2025.
Derived from the Greek word for gold, YSSO is the brainchild of Greek mother-daughter duo Alexia and Stalo Karides. Created in small batches in an artisanal foundry and workshop in Athens, each piece (ranging from £80 to £780) is made from recycled bronze and plated with either gold or sterling silver.
Alexia Karides said: “As you step into the first part of the House of YSSO on New Bond Street, you are immersed in a unique installation that invites you to explore the depths of our collections. Inspired by the sun, the sea, and the architecture of Greece, this space reflects the natural beauty that shapes our designs.
“Each collection is thoughtfully displayed, allowing you to experience the way nature and culture influence our jewellery—whether it’s the warmth of the sun, the textures of the sea, or the timeless elegance of architectural forms. Surrounded by these elements, you can connect with the spirit of the pieces in a way that goes beyond simply viewing jewellery.”
“This installation experience invites you to discover the landscapes, light, and structures that inspire us. It’s a space where the lines between art, nature, and craftsmanship blur, offering a deeper understanding of the stories behind YSSO’s creations,” added Karides.
Westminster City Council’s ‘Meanwhile On’ project gives brands significant relief on business rates, budget for store design, and end-to-end support from project delivery partner Someday Studios. Selected from a pool of 800+ applicants, YSSO is the sixth brand selected to open a store and the first on New Bond Street.
