Monte-Carlo Lifestyle has announced the appointment of Heritage Gear as its new global licensee, marking a significant collaboration that will introduce an exclusive line of wool and leather weekend and tote bags. This new partnership was officially revealed at the prestigious Monaco Yacht Show 2024.
The handcrafted collection aims to capture the elegance and sophistication that Monte-Carlo is renowned for, offering discerning customers a blend of luxury and practicality.
“At Heritage Gear, our artisans are masters of their craft. We are dedicated to sourcing sustainable, high-quality materials and ensuring every piece is hand-cut, sewn, and finished to the highest standards. Our partnership with Monte-Carlo Lifestyle perfectly aligns with our commitment to quality and craftsmanship, embodying the refined luxury that Monaco represents,” shared Brian Cooper, chief executive officer, Heritage Gear.
“The Monaco Yacht Show provides the perfect stage for introducing our first collection in collaboration with Heritage Gear. This new range of luxury bags is designed for discerning customers who seek elegance and practicality. The collection seamlessly blends Heritage Gear’s timeless craftsmanship with Monte-Carlo’s signature sophistication, enhancing everyday lifestyles with an unmistakable touch of class,” said Nathalie Delin, global brand licensing director, Monte-Carlo Lifestyle.
In addition to this partnership, Monte-Carlo Lifestyle has also named Licensi as its representative to expand the brand’s reach into the Greek and Cypriot markets. Licensi, a newly established agency with offices in London, U.K., and Athens, Greece, is set to take on the responsibility of promoting and expanding Monte-Carlo Lifestyle’s collections in these regions.
Andreas Tsochantaris and George Zervos, co-founders, Licensi commented, “We are excited to represent the Monte-Carlo Lifestyle brand and its exceptional collections. These products embody the essence of Monte-Carlo’s refined luxury, bringing a touch of Monaco’s iconic lifestyle to various categories. Greece and Cyprus offer promising markets for premium consumers, and we have already received positive feedback from our initial presentations.”
With these strategic collaborations, Monte-Carlo Lifestyle is poised to enhance its global presence, bringing its signature luxury and sophistication to a wider audience.
