There are less than 80 days left for the Eurovision 2025 First Semi-Final, which will take place in Basel, Switzerland on 13 May. Switzerland, the host country, has just unveiled this year’s Eurovision mascot, called Lumo!
We all got to know that there would be a mascot at the 69th Eurovision Song Contest, as it was already revealed during the press conference of the Presenters’ announcement. One of the innovative ideas that Switzerland wanted to introduce to the Contest was the return of the traditional mascot. The mascot for Basel 2025 is called Lumo (derived from the word ‘luminous’, which is associated with shining or glowing light and energy). It’s more than just a character – it’s been designed to showcase the beating heart of Eurovision; a living symbol of the magic of music and of the Eurovision slogan ‘United By Music’.… Lumo is said to embody the unstoppable power of music. Its untamed curly hair blazes like flames, dancing wildly to the beat and reflecting the electrifying euphoria of the Eurovision Song Contest. With its bright colours, it illustrates the heat of emotions – from fervent enthusiasm to the warming comfort of shared experiences. Its big bright eyes, mouth poised to burst into song, and its expressive hands make Lumo a joyous ambassador of musical diversity and togetherness. As a gender-neutral and universal figure, Lumo represents unity and openness by bringing people of all ages and backgrounds together through the power of music.
The mascot is created by students at the Basel Academy of Art and Design FHNW. The winning design was submitted by Lynn Brunner, a 20-year-old student from Hünibach near Thun in the canton of Bern. Lynn has been studying visual communication (graphic design) at Basel Academy of Art and Design FHNW since last autumn and is currently in her second semester. It was felt that her passion for creativity and design shone through in her impressive creation..
This year’s Eurovision mascot is the first mascot to be presented since 1992. According to the organizers, Eurovision is more than just a show, it is music, culture and diversity, and their aim is to bring all generations watching the contest together. The mascot will have the valuable and important role of welcoming all Eurofans everywhere to Basel and of becoming the cause of fun for all people in the city!
What do you think of the Eurovision 2025 mascot, Lumo?
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