Europeans Planning Multiple Holidays Despite Concerns Around Increasing Travel Costs

The European Travel Commission (ETC) has revealed in its most recent research that travel sentiment among Europeans continues to remain strong despite various concerns.

According to the research, 73 per cent of European travellers are planning to embark on a holiday between June and November 2022 despite high inflation, the Russo-Ukrainian crisis, and the ongoing pandemic, reports.

The interest in visiting European destinations has increased significantly since last summer. Notably, 31 per cent of respondents will head to a neighbouring country and 27 per cent to a non-neighbouring one.

Of all European countries, the top popular travel destinations remain Spain, France, and Italy (10 per cent each), followed by Greece (7 per cent) and Croatia (6 per cent), which entered the top five for the first time.

The majority of Europeans plan on travelling during June and July (41 per cent), or August and September (42 per cent) and are favouring stays of between four to nine nights.

Among the deciding factors when choosing a holiday destination are pleasant weather, attractive deals, and fewer crowds. In addition, spending time in nature, tasting the local gastronomy, and immersing in the lifestyle of a destination as what travellers look forward to most.

“It is encouraging to see the travel sector in Europe rebound strongly, providing optimism for an exciting summer for European destinations. Still, we cannot ignore the challenges that remain in the months ahead,” Luís Araújo, President of ETC, said, commenting on the research.

The same report has shown that insecurity about personal finances among Europeans has grown by 7 per cent since last summer.

In fact, it has been noted that inflation and rising travel costs have become the leading concern worrying 18 per cent of holidaymakers. Consequently, bargains and attractive deals have become more important to European when selecting their next holiday destination.

Despite such concerns, travel confidence is growing, with 53 per cent of respondents having fully or partially booked their next trip. Of those who are open to travelling in the following months, 34 per cent will take one trip, while 38 per cent plan to travel twice. In addition, the report shows that another 20 per cent of Europeans plan on taking more than three trips.

“Despite this higher confidence, the booking window remains narrow, with almost half of the trips (49 per cent) planned for June or July have not yet been fully booked. This suggests that many are holding off for last-minute, cost-effective deals,” ETC points out.

Apart from the above-mentioned, the report has shown that one-third of Europeans state that their travel plans are unaffected by the virus. The desire to see strict health and safety protocols in place at travel destinations has dropped to its lowest point yet.

Read More:

>> Greece Remains Top Favourite Destination for Europeans Despite Travel-Related Challenges

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