While getting more exercise is on top of everyone’s New Year’s resolution list, a former Philosophy executive says moving a muscle changes skin, too. Marie-Pierre Stark-Flora, who founded Iluminage Beauty and held an executive position at The Estée Lauder Cos. Inc., teamed with digital media strategist Guillaume Herbette to launch Herb + Flora
, a skin care brand based on exercise science. The diverse lineup includes eye cream and serum, an ingestible, and a pillowcase. A moisturizer is in the works. With product names like Eye of the Cyclops, the brand takes its cues from Greek mythology.
Herb + Flora, developed in partnership with Exerkine, a biopharma company, was created on the idea that it can mimic the anti-aging effects of exercise and “unlock the life energy of skin.” According to Stark-Flora, exercise boosts the autophagy mechanism in cells. Autophagy is the body’s way of cleaning out damaged cells in order to regenerate newer, healthier cells.
The duo self-funded the launch, but are seeking investors, too. Herb + Flora launched direct-to-consumer and relies on influencer marketing to deliver e-commerce sales.