Australia’s Interest in Croatia Exceeded All Expectations


The Croatian National Tourist Board, or HTZ, organized a presentation of the Croatian tourist offer in Australia for the first time in history, reports HRTurizam on July 4, 2019. 

After a successful week-long presentation in Melbourne, there was an even bigger interest in Croatia in Sydney, said HTZ, where the Croatian tourist offer was presented to leading Australian tour operators and 82 Australian tourist agents. This workshop was organized in cooperation with the Slovenian Tourist Board under the slogan “Experience Croatia, Feel Slovenia”.

“I must admit that the interest in Croatia and Croatia’s tourist offer in Australia exceeded our expectations. We presented to the leading Australian tour operators who already offer Croatia their programs, but what is especially delightful for many tourist agents is that they want to cooperate with Croatian tourist companies because of the great interest of Australians traveling to our country,” said the HTZ director Kristjan Staničić, adding that this year, Croatia is focusing on increasing the country’s promotion in faraway markets such as China, the United States, Canada, Singapore, South Korea and especially Australia.

As highlighted by the HTZ, the presentation in Sydney was attended by tour operator Experience Croatia & More, a company with more than 40 years of experience in the tourism industry that first introduced Croatia as a tourist destination on the Australian market; Greece and Mediterranean Travel Center, an Australian agency specializing in the sale of Greece, Egypt, Italy, Spain, Malta and Croatia; Excite Holidays, the leading Australian, but also global, travel platform for travel, accommodation, transportation and Sun Island Tours, specializing in the sale of Croatia, Cyprus, Egypt, Greece, Israel, Italy, Jordan, Malta, Portugal, Slovenia, Spain and Turkey.

“The interest of Australians traveling to Croatia year after year is growing, they are travelers who do not like, but love adrenaline, sports, good fun and great food, and your country is abundant in that. Croatian Australians want to see and explore,” said Paul Polyviou, CEO of Sun Island Tours, praising the release of a special brochure devoted exclusively to cruise journeys on the Croatian coast this year.

The city of Zagreb looks forward to being a ‘city break’ destination.

“The Australian market is extremely important to our city because Australian guests stay longer in the destination, and for them, Zagreb is a great value for money and is the starting or ending point of a long journey to Croatia and the neighboring countries. Zagreb is presented as a year-round destination with countless events all year long, and this is exactly what is important as we recognize it as a ‘city break’ destination in Australia. Another focus is also on health tourism which is of particular interest to tourists from Australia, and the rich cultural offer the city of Zagreb makes it one of the most important cultural and tourist destinations,” said Zagreb Tourist Board Director Martina Bienenfeld.

Since 2015, Zagreb has recorded a steady rise in visitors from Australia. In 2018, there were 30,636 arrivals and 64,288 overnights, which is an increase of 81 percent in arrivals and 91 percent in overnight stays compared to the year before. 

Luka Olivari, a representative of Rijeka – European Capital of Culture 2020, noted that Rijeka was highly acclaimed by Australian travel agents. “Australian tourist workers are particularly interested in art, education and pop culture, which Rijeka has been at the forefront of for years. Rijeka has so far been a lesser known destination for Australian travelers and these workshops have contributed to increasing the tourist attractiveness of the whole region and strengthens the identity of the city,” concluded Olivari.

In order to fully complete the promotion of the Croatian tourist offer in Australia, the Croatian tourist delegation will host a presentation on Friday, July 5th, in front of twenty leading Australian travel and lifestyle media like Travmedia, Get Lost Magazine, Marie Claire, Gourmet Traveler, Travel Weekly Australia on July 5th in Sydney , SBS, Harper’s Bazaar, Travel Tolk, KarryOn, Escape, Luxury Travel Magazine, MiNDFOOD, The Australian Women’s Weekly, and more. 

The presentation and workshops were attended by 11 Croatian tourist entities, namely TZ Dubrovnik-Neretva County, Rijeka – European Capital of Culture 2020, Croatia Airlines, TZ Zagreb, TZ Dubrovnik, Katarina Line Cruises & Tours, Atlas Plus, Navigare Yachting, Bagatin Clinic, Aronda Adriana Travel and Olivari while Slovenia’s tourist offer was represented by four Slovenian partners such as KNM Travel, Ljubljana tourism & Ljubljana Castle, Palma travel DMC and Happy tours.

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